Global Leadership - SW Italy

When you hire the best people for the job, you end up filling your leadership roles with people like Roberta Bortoletti.

As General Manager of SW Italy, she confidently directs her team toward finding solutions. Technology People love to see women in leadership, and we are proud to have Ms. Bortoletti as one of our very own leaders.

Tell us a little bit about your professional background.

After earning my degree in Electrical Engineering, I was involved in the machine tool world for more than 20 years. I worked for an Italian manufacturer of big lathes and special machine tools. With my previous experience I had the opportunity to deal with international customers, as well as taking care of the issues related to the service business.


What motivates/inspires you?

The production requests of our customers and the many challenges that the increasingly demanding market requires are a source of continuous inspiration. This makes my job extremely interesting.

Who do you look up to?

I look up to people who approach work and every new challenge with enthusiasm and those who lead a good team. Teamwork, from my point of view, is always a winning choice.

How would you describe yourself as a leader?

As a leader I encourage my team’s growth. I drive the team first by listening carefully to the different matters and then by giving executive instructions.

When did you get involved in the manufacturing business?

Throughout my business life I have been involved in the machine tools business. Not on the manufacturing side but on the sales, marketing and financial sides.

What do you recommend to people at the start of their careers who are unsure of what they want to do?

If someone is unsure about their new job, that probably means it’s not the right job. Only a job that fascinates and enthuses can be the right choice for a long career without regrets.

What do you look for in Prospective Technology People?

From our Technology People I expect SOLUTIONS! No matter how difficult or how challenging it seems, a solution can always be found.

What current industry trends are you keeping an eye on / what trends should manufacturers really be aware of?

Digitalization is the future.

Why is Italy a great opportunity for SW?

Because we can increase our market share in Italy. SW machines are already well known on the market as top-quality machines and as a brand reference. Thanks to the reinforced service team, we are close to our customers and always ready when they need us.

Thank you Roberta, for the interview! If you are interested in learning more about SW Italia, feel free to send an email to

 Here are some impressions of our office in Italy, enjoy...


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