Mr. Schmauder will be working with Stefan Weber and Markus Schmolz in the leadership trio in Waldmössingen.
Reiner Fries has been General Manager of Sales and Marketing in Waldmössingen for two decades. When he joined the company, it was still led by Dieter Kroll and Walter A. Lamp. He’s been travelling around the globe ever since, expanding our customer base and sharing the opportunities of SW. His work contributed not just to a thriving headquarters in Waldmössingen but also to the opening and success of our global subsidiaries. His character has embodied the SW principles of Humanity, Motivation, Courage & Responsibility and Reliability, before they were even part of our Mission Statement.
Mr. Fries has decided (and is excited!) to begin the next chapter of his life and will be moving on from SW in late November.
His successor, Jörg Schmauder, will continue blazing down the same trail. Mr. Schmauder is bringing with him over 17 years of experience in domestic and international machine tool sales. For the last thirteen years, he has held managerial position, in which he consistently demonstrated his remarkable leadership skills. He will be taking over the role of General Manager of Sales and Marketing in addition to taking over Mr. Fries’s positions on the global boards for the subsidiaries.
Mr. Schmauder has already begun work at SW, sharing the General Manager of Sales and Marketing role. This overlap also serves to ensure a smooth transition for SW employees, partners and customers. There is no one better to introduce a new leader than the previous one, especially given Mr. Fries’s extensive customer and company insights.
The official role handover will take place during the SW Technology Days (Nov. 26th and 27th) during which new machines and automation will be showcased.